AERC Logo Rework

January 2021 - February 2022

A local animal clinic, Animal ER Care (AERC), needed to update and streamline their existing logo. In addition, they wanted a different variation for their second location, which they named AERC Central. The owners had a vision for what they wanted the updated logo to look like, in particular making the EKG graphic scientifically accurate. For the Central logo, they also knew they wanted a sage green color rather than their existing blue so it would further stand out from the main location logo.