Montauk Takeover Marketing

August 2023

Integral Thread (previously Ai STUDiO), a furnishing showroom, was hosting an event for their furniture manufacturers, and needed marketing designs for social media and print. A retro style of Polaroid-like images, marker script font, and vibrant magenta accents created an overall look that fit the style of the furniture vendor, Montauk Sofa.

Several pieces of content were made for social media promotion, including static images and videos, and a specific layout of images was created for their Instagram feed that came together to form a larger image. A custom Instagram filter was also created in the same Polaroid style that guests could use leading up to and at the event. Print media was made for posters and invitations, as well as individual Polaroid images that showcased each of the featured furniture pieces. Lastly, a large-scale Polaroid cut-out was designed to use as a photo-op for guests of the event. It was printed on foam board, then altered by cutting out inside of the Polaroid frame and attached to a stand, then was placed in front of one of the furniture settings.